Collaborations between fashion brands and guitar makers aren’t a totally novel concept – Fender has partnered with such brands as streetwear label Supreme and high-end fashion house Yves Saint Laurent, for example.
But it’s slightly rarer for Gibson to partake in similar left-field collabs. That said, the guitar maker has just partnered with Marc Jacobs to create a series of Les Pauls complete with custom artwork, straps and even pick tins.
Unveiled at Marc Jacobs’ popup store at New York Fashion Week – during which Gibson Spotlight artist Devon Thompson performed a solo set with one of the guitars – the collection comprises four new Gibson Les Pauls, three with artwork by renowned artist Hattie Stewart, and a Standard model with Marc Jacobs’ Daisy Joy design.
“Music and fashion have long been inseparable as forms of self-expression, so this collaboration in the name of joy felt incredibly fitting and necessary,” says Gibson’s Katie Knipper.
“Our Gibson team worked tirelessly with the Marc Jacobs and Nordstrom teams to make ‘Joy’ happen, and having Devon bring things to life in real time was a cherry on top.”
Gibson hasn’t been quite as prolific as Fender in collaborating with fashion brands, but after Fender’s collabs with the likes of Supreme, Yves Saint Laurent and even Bvlgari, which resulted in an ultra-limited run of Stratocasters in 2024, perhaps Gibson has been inspired.
The four super-limited Les Paul guitars are available to buy at Nordstrom NYC and select Marc Jacobs stores.
Learn more at Gibson.
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